Platform Guide
Shopify SEO Optimisation for Products, Collections, Pages and Blogs
TL;DR: audit the whole Shopify store, then use the correct implementation route for each content type. Products, collections, pages and blog posts are kept separate so SEO changes do not accidentally overwrite catalogue data, article content or publication settings.
One-off payment · No subscription · Up to 15,000 pages · Instant download
TL;DR — The quick version
Enter your Shopify store URL → review product SEO recommendations → match existing products by current handle → apply approved SEO fields without treating recommendations as product-content replacements.
Who this is for
- Shopify store owners
- E-commerce SEO specialists
- Shopify agency teams
- DTC brand managers
What you get with the Shopify export
Platform-specific SEO metadata and implementation guidance for Shopify, using the safest supported route rather than forcing a generic bulk import.
Content-safe by design
The exporter is designed not to overwrite page-body content, product descriptions, prices, inventory, images or publication state. Original and recommended SEO values remain separate, and automated regression tests guard against destructive fields being added to exports.
- Matches Shopify's official product import template exactly
- Updates Handle, SEO Title and SEO Description for all products
- Separate CSV for blog posts and static pages
- Shopify auto-creates 301 redirects when handles change
- No apps or developer needed — just upload and import
Platform-aware implementation
One Shopify site. Different page types. Different safe SEO workflows.
The On-Page SEO Tool does not assume every URL in Shopify can be updated through the same importer. It separates the content type first, then gives you the safest implementation route for that type.
TL;DR: detect the platform → identify the page type → change SEO fields only → preserve content and commercial data → verify the live result.
The payoff
What changes when your Shopify metadata targets the right traffic
This is not about writing prettier titles. It is about attracting the visitors who are ready to buy — and doing it at a fraction of the time and cost of doing it manually.
A full metadata rework that would take a content team 40+ hours of manual writing is done in under 10 minutes. Review, approve, export, import.
Every title and meta description is rewritten for the search intent behind the query — transactional, commercial, informational. You attract buyers, not browsers.
Better metadata means better rankings, higher click-through rates and more qualified visitors. That compounds month after month — not a one-off spike.
Original and recommended values stay separate so you can review page-level changes before they are implemented in the website platform.
Step-by-step guide
How to fix your Shopify SEO metadata
Run the audit on your Shopify store
Enter your Shopify store URL. We crawl your sitemap and find every product, collection, blog post and page.
Review AI-rewritten metadata
Every product title, SEO title and meta description is rewritten for commercial search intent. Edit any field inline and approve rows for export.
Download the Shopify Product CSV
Click the Shopify Products export tile. You get a CSV that matches Shopify's official import template exactly — Handle, Title, SEO Title, SEO Description.
Import via Shopify Admin
In Shopify Admin, go to Products → Import. Upload the CSV. Click "Upload and preview" — review a few rows to confirm they look correct.
Implement approved SEO fields
Use the product SEO worksheet to match the existing product by current handle and update approved SEO fields only. Do not treat the recommended SEO title as the visible product name.
For pages and blog posts
Download the Shopify Pages CSV separately. Import via Online Store → Pages or Blog Posts → Import to update static pages and blog post metadata.
Important: If you change any URL slugs or handles, set up 301 redirects from the old URLs to the new ones before or immediately after importing. This protects your existing search rankings and any backlinks pointing to the old addresses.
Choose your tier
Shopify SEO audit, seven tiers from £29
One payment. Every page on your Shopify site audited, rewritten and export-ready. No subscription, no lock-in, no recurring fees.
Choose the audit that fits your site.
This is an AI-native audit by Digital Womble, the original authority in search. Every page is read, scored for search intent, and rewritten for the terms buyers actually search.
Every tier includes
- AI-rewritten titles and meta descriptions for every page
- Platform-specific export or implementation file with guided steps
- Search intent classification per page
- Focus keyword, slug and redirect map included
- Broken link report with fix suggestions
Common questions
Shopify SEO — frequently asked questions
Scan your Shopify site with the Website Optimisation tool, review the recommended titles and meta descriptions, then use the platform-specific export or implementation worksheet. Where a safe native import is available, the instructions identify it; otherwise current and recommended fields stay separate for controlled implementation.
The tool is designed to reduce manual work, but the safest implementation route depends on the Shopify content type and available identifiers. the On-Page SEO Tool separates current and recommended values and provides platform-specific instructions rather than claiming every CMS supports the same bulk-import workflow.
A one-off scan starts at £29 for up to 100 pages and covers up to 15,000 pages at the top tier. The price is shown before checkout, with no subscription required.
the On-Page SEO Tool makes titles and descriptions clearer and more intent-aligned, which can help search and AI systems interpret page purpose. It does not guarantee rankings, AI citations or inclusion in Google AI Overviews.
The Shopify export is designed to preserve existing website content and functionality. It does not intentionally carry page-body content, commerce data or publication controls that could overwrite the live site. Original and recommended SEO values remain separate, and destructive-field regression tests protect the export format. Review the supplied platform instructions before implementation, especially for URL changes and redirects.
No. The On-Page SEO Tool separates the important Shopify content types before implementation because they can use different SEO controls and import mechanisms. This prevents a product, blog, CMS item, collection or static page from being sent through the wrong update workflow.
No. The import only updates the SEO title, meta description and Handle (URL slug). All product descriptions, images, prices and variants remain completely unchanged.
Shopify automatically creates a 301 redirect from the old URL to the new one. Your existing search rankings and backlinks are protected — no manual redirect setup needed.
Yes. Collections and blog posts are included in the crawl. Use the Shopify Pages CSV export for blog posts and static pages.
No. The CSV import is a native Shopify feature. No apps, no plugins, no third-party tools required.
Yes. The tool crawls up to 1,000 pages. For very large stores, you can run the export in batches by product category.