On-Page SEO Tool by Digital Womble
Turn More Searches Into Customers
Find untapped demand, improve the pages you already have and help more of the right people choose you.
- Find opportunitiesSee what customers are searching for
- Improve your pagesClear, actionable recommendations
- Win relevant trafficAttract more of the right visitors
- Grow customersTurn more visits into enquiries and sales
From £29 for up to 100 pages. One-off payment. No subscription.
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Platform-specific SEO exports and implementation packs — click any platform for its guide
Founder-led. Technology-enabled.
A real team is accountable for every recommendation.
Digital Womble was founded by John JB Russell after 27 years working across search, paid media and digital growth. We built this tool to do the heavy analysis at website scale, while keeping the priorities, safeguards and commercial judgement grounded in real marketing experience.
- Evidence before recommendations
- No automatic changes to your website
- Clear outputs your team can review
John JB Russell · Founder, Digital Womble
Safe, implementation-ready SEO exports
- • Keep original and recommended SEO values separate
- • Protect page content, prices, inventory and publishing controls
- • Export changes for the CMS and page type you actually use
- • Review recommendations before anything goes live
See the Route From Search Intent to Revenue
Relevance opens the door. Useful engagement and commercial progression turn visibility into value.
The On-Page SEO Tool protects the live brand while finding relevant non-branded demand, then shows the role each page should play for customers, search engines and AI systems.
In seconds, you can scan the opportunity. In the detailed report, you can see the evidence, rationale and implementation path.
Win Relevant Non-Branded Discovery
Reach people searching for the products, services and answers you provide, even when they do not know your brand yet.
Turn Intent Into Qualified Action
Match transactional, commercial, informational and navigational intent to the right page, proposition and next step.
Strengthen Brand Reach and Citability
Build consistent, evidence-backed associations between your brand and genuine expertise so search and AI systems can understand and cite it.
Make Every Page Earn Its Place
See whether each page should sell, compare, navigate, educate, build trust or assist a later conversion—and stop pages competing for the same intent.
Help Visitors Understand at a Glance
Add useful visual, proof and engagement opportunities with descriptive image filenames and accessible alt text where they improve the journey.
Know What to Change and Why
Get page-specific rationale, scoring and implementation steps in the report and CSV—not a generic audit or unexplained list of warnings.
Optional continuous optimisation
Keep finding revenue opportunities after the first audit.
Spot rising and lost Google + Bing queries.
Find engagement and conversion gaps.
Review changes and measure against the baseline.
96.55%
of pages earn nothing from Google.
Most of the web is invisible in search. If your pages are in that majority, every one is a customer who never arrives.
Source: Ahrefs
63%
of hardcoded meta descriptions were rewritten by Google in an Ahrefs study.
That makes clear, page-specific metadata and search-intent alignment worth getting right — while recognising Google may still choose a different snippet.
Source: Ahrefs
CTR
starts with a title and description that earn the click.
Match the query intent, front-load the value and make the result more compelling than the alternatives around it.
Source: Ahrefs
It Does Not Just Count Characters. It Understands the Page.
Most SEO tools can tell you that a title is too long, a description is missing or two pages look similar.
The On-Page SEO Tool goes further.
It analyses what each page is actually about, the intent it should satisfy and the commercial role it plays within the website. It then recommends optimisation that reflects the content on that specific page.
This is the difference between identifying an error and understanding how the page should contribute to visibility, qualified traffic and revenue.
Before and After Optimisation
Before
- ✕
Pages target vague or mismatched searches.
- ✕
Titles are generic, duplicated or written for the company rather than the customer.
- ✕
Descriptions fail to earn the click.
- ✕
Multiple pages compete for the same intent.
- ✕
Search engines receive conflicting canonical signals.
- ✕
Valuable content remains difficult to discover.
- ✕
The customer receives a report containing more work.
After
- ✓
Every important page has a clear search purpose.
- ✓
Titles and descriptions reflect the page and its intended audience.
- ✓
Search listings are more relevant and compelling.
- ✓
Page overlap and competing intent are identified.
- ✓
Canonical issues receive a safe, evidence-based recommendation.
- ✓
Search engines and AI systems receive clearer page-level signals.
- ✓
The customer receives improvements prepared for implementation.
Built for the CMS you actually use.
Optimised copy is only useful if you can implement it safely. The On-Page SEO Tool provides platform-specific exports where a suitable importer exists and implementation worksheets where direct bulk import would risk changing content, URLs or commercial data. Built on a custom or headless stack? You get a universal file plus a developer guide.
Optimised on Monday, live on Tuesday. No re-typing, no copy-paste marathon, no bottleneck.
Included with every paid plan
Move more authority towards the pages that make money.
- • Find orphaned pages
- • Prioritise commercial pages
- • Get source → target links
- • Export anchors to CSV
Already have ChatGPT, Claude or Copilot?
Keep them. The On-Page SEO Tool gives them the website workflow they do not provide on their own.
Crawl the whole site, use page-level evidence, prioritise changes and export approved recommendations. AI assistants can help write; this supplies the workflow and data.
From website to approved actions
A fair, transparent comparison—not a feature-dump or a claim that general AI cannot help.
Compare the On-Page SEO Tool, AI assistants and human SEO →SEO optimisation guides by website platform
Choose your platform for implementation guidance and export options.
Choose the tier that fits your site.
One-off payment, no subscription. Every paid tier includes the full optimisation report plus the Internal Link Optimiser across up to 500 pages. Pick the tier that matches your site size.
| Tier | Pages | Price |
|---|---|---|
| Up to 100 pagesDefault | 100 | £29 |
| Up to 500 pages | 500 | £49 |
| Up to 1,000 pages | 1,000 | £97 |
| Up to 2,500 pages | 2,500 | £197 |
| Up to 5,000 pages | 5,000 | £397 |
| Up to 10,000 pages | 10,000 | £697 |
| Up to 15,000 pages | 15,000 | £997 |
| 50-Page Buyer-Intent Build Sprint | 50 | £495 |
Over 15,000 pages?
We will analyse your site, confirm the exact page count, and send you a tailored plan.
What to do next
Pages are optimised but still not showing up in Google's index?
Check whether your pages are actually being crawled and indexed — and fix what is blocking them.
Check your index coverageNeed content that maps to what your audience actually searches for?
Build a content strategy grounded in real search demand — not guesswork.
Map your content to search demandNeed the priority page implemented for you?
The £495 Buyer-Intent Build Sprint validates one service and market, reviews three priority pages and improves the page closest to revenue.
See the fixed-scope Build SprintCommon questions
On-page SEO tool: frequently asked questions
What does the On-Page SEO Tool actually do?
The On-Page SEO Tool by Digital Womble crawls your website, reads each page, and finds the page titles, meta descriptions and URL slugs that are missing, duplicated, truncated or mismatched against what the page is really about. It then writes a replacement for each one and exports the set using the safest route for the detected platform: a controlled import where appropriate, or a URL-matched implementation worksheet where direct import could overwrite content or commercial data.
Is this a bot filtering or traffic fraud tool?
No. It was previously called On-Page SEO Tool, which led some people to expect bot detection or click-fraud analysis. It has never done that. It is a metadata and on-page SEO tool: it audits and rewrites page titles, meta descriptions and slugs, and it exports those fixes for you to apply. It does not analyse visitor traffic, filter bots or score referral spam.
Which platforms can I import the fixes into?
The On-Page SEO Tool generates platform-specific exports and implementation packs for WordPress, WooCommerce, Shopify, Wix, Squarespace, Webflow, Magento, Drupal, Joomla, Ghost, Contentful, HubSpot, BigCommerce, PrestaShop, Framer, Elementor, ClickFunnels, Sitecore, Adobe Experience Manager, Tilda and Duda, plus AI-agent implementation packs for Base44, Lovable, Bolt, Replit, v0 and Cursor. Where a platform does not provide a safe native bulk SEO import, the tool supplies a mapped implementation file rather than pretending that a one-click importer exists. Each export includes platform-specific instructions.
Does the tool change my website?
No. It only reads your public pages and hands you a file. Nothing is written to your site, nothing is published, and no page changes until you import the export yourself and approve it. That means you keep full control over what goes live and when.
Does the tool understand different page types inside the same CMS?
Yes. The On-Page SEO Tool uses platform-aware implementation routes instead of assuming every URL in a CMS uses the same importer. For example, it separates Shopify products, collections, pages and blog posts; Wix main pages, Stores, Blog and CMS dynamic pages; Webflow static pages and CMS Collections; HubSpot pages and blog posts; BigCommerce products and content pages; and HighLevel websites/funnels and blogs. The aim is to update the right SEO fields without exposing unrelated content or commercial data to the wrong import workflow.
Can an SEO export overwrite or destroy my website content?
The On-Page SEO Tool is designed specifically to prevent that. Its platform exporters omit page-body content, product descriptions, prices, inventory, images, publication controls and other destructive fields unless they are explicitly part of a reviewed SEO implementation. Original and recommended values stay separate, failed rows do not receive replacement metadata, and automated regression tests check that destructive fields remain absent. You still control the final import or implementation.
Do I need to give Digital Womble access to my website or CMS?
No. The audit runs against your publicly available pages, the same ones any search engine can already reach. There is no plugin to install, no admin account to share and no password to send. You give the tool a domain and it does the rest.
How much does it cost?
Pricing is by page count and is a one-off payment, not a subscription. It starts at £29 for up to 100 pages, followed by £49 for up to 500 pages, and scales through £97 for 1,000, £197 for 2,500, £397 for 5,000, £697 for 10,000 and £997 for 15,000 pages. Digital Womble Ltd is not VAT registered, so there is no VAT to add to any of those prices. Estates larger than 15,000 pages are quoted individually.
How many pages can it audit in one run?
Up to 15,000 pages on the largest self-serve tier. Pages are discovered from your sitemap where you have one, and by crawling from your homepage where you do not. If discovery cannot reach everything, you can paste or upload your own list of URLs instead.
How is this different from asking ChatGPT or Claude to write my meta descriptions?
A chatbot will happily write a title for one page you paste into it, but it has not crawled your site, it does not know which of your pages are duplicating each other, and it cannot hand you a file your CMS will import. The On-Page SEO Tool crawls the whole estate, decides which pages are actually costing you clicks, rewrites those, and produces the bulk import. The difference is coverage and delivery, not the quality of a single sentence.