Platform Guide
Ghost SEO Optimisation — Bulk Post Titles and Meta Descriptions
Publishing on Ghost? We rewrite your Ghost post and page titles and meta descriptions for search intent and export them ready for Ghost's JSON import.
One-off payment · No subscription · Up to 15,000 pages · Instant download
TL;DR — The quick version
Enter your Ghost site URL → review recommended post metadata → download the SEO update pack → match existing posts by current URL or slug → apply approved fields through a controlled Admin API or manual workflow.
Who this is for
- Ghost blog publishers
- Ghost Pro subscribers
- Membership site owners on Ghost
- Independent journalists and writers
What you get with the Ghost export
Platform-specific SEO metadata and implementation guidance for Ghost, using the safest supported route rather than forcing a generic bulk import.
Content-safe by design
The exporter is designed not to overwrite page-body content, product descriptions, prices, inventory, images or publication state. Original and recommended SEO values remain separate, and automated regression tests guard against destructive fields being added to exports.
- Machine-readable Ghost SEO update pack without fabricated content IDs
- Updates meta_title, meta_description and slug for all posts
- Ghost auto-creates 301 redirects when slugs change
- Only SEO fields updated — content and formatting unchanged
- Compatible with Ghost Pro and self-hosted Ghost
The payoff
What changes when your Ghost metadata targets the right traffic
This is not about writing prettier titles. It is about attracting the visitors who are ready to buy — and doing it at a fraction of the time and cost of doing it manually.
A full metadata rework that would take a content team 40+ hours of manual writing is done in under 10 minutes. Review, approve, export, import.
Every title and meta description is rewritten for the search intent behind the query — transactional, commercial, informational. You attract buyers, not browsers.
Better metadata means better rankings, higher click-through rates and more qualified visitors. That compounds month after month — not a one-off spike.
Original and recommended values stay separate so you can review page-level changes before they are implemented in the website platform.
Step-by-step guide
How to fix your Ghost SEO metadata
Run the audit on your Ghost site
Enter your Ghost publication URL. We crawl every post, page and tag — up to 1,000 URLs.
Review and approve
AI rewrites every post's meta title and meta description for search intent. Edit inline and approve the rows you want to export.
Download the Ghost SEO update pack
Download a machine-readable update pack containing measured current URL/slug and approved meta_title and meta_description recommendations, without fabricated Ghost IDs.
Match existing posts
Use each measured current URL or slug to identify the existing Ghost post. Do not create replacement posts from the SEO pack.
Apply approved SEO fields
Update meta title and meta description through a controlled Ghost Admin API or manual workflow. Handle any approved slug change separately and verify its redirect.
Verify live output
Check a small batch on the live site before continuing: rendered title, meta description, URL and redirect behaviour.
Important: If you change any URL slugs or handles, set up 301 redirects from the old URLs to the new ones before or immediately after importing. This protects your existing search rankings and any backlinks pointing to the old addresses.
Choose your tier
Ghost SEO audit, seven tiers from £29
One payment. Every page on your Ghost site audited, rewritten and export-ready. No subscription, no lock-in, no recurring fees.
Choose the audit that fits your site.
This is an AI-native audit by Digital Womble, the original authority in search. Every page is read, scored for search intent, and rewritten for the terms buyers actually search.
Every tier includes
- AI-rewritten titles and meta descriptions for every page
- Platform-specific export or implementation file with guided steps
- Search intent classification per page
- Focus keyword, slug and redirect map included
- Broken link report with fix suggestions
Common questions
Ghost SEO — frequently asked questions
Scan your Ghost site with the Website Optimisation tool, review the recommended titles and meta descriptions, then use the platform-specific export or implementation worksheet. Where a safe native import is available, the instructions identify it; otherwise current and recommended fields stay separate for controlled implementation.
The tool is designed to reduce manual work, but the safest implementation route depends on the Ghost content type and available identifiers. the On-Page SEO Tool separates current and recommended values and provides platform-specific instructions rather than claiming every CMS supports the same bulk-import workflow.
A one-off scan starts at £29 for up to 100 pages and covers up to 15,000 pages at the top tier. The price is shown before checkout, with no subscription required.
the On-Page SEO Tool makes titles and descriptions clearer and more intent-aligned, which can help search and AI systems interpret page purpose. It does not guarantee rankings, AI citations or inclusion in Google AI Overviews.
The Ghost export is designed to preserve existing website content and functionality. It does not intentionally carry page-body content, commerce data or publication controls that could overwrite the live site. Original and recommended SEO values remain separate, and destructive-field regression tests protect the export format. Review the supplied platform instructions before implementation, especially for URL changes and redirects.
No. The import only updates the SEO meta fields: meta_title, meta_description and slug. All post content, images, tags and authors remain completely unchanged.
Yes. Ghost Pro supports content import via the Labs panel. Self-hosted Ghost works in the same way.
Ghost automatically creates 301 redirects from old URLs to new ones when slugs change via import. Your existing rankings and backlinks are fully protected.
Yes. Both posts and static pages are included in the crawl and JSON export.
Yes. Ghost membership and newsletter sites are fully supported. Member-only posts are included in the crawl and export.