Platform Guide
HubSpot SEO Optimisation for Website Pages, Landing Pages and Blog
TL;DR: HubSpot pages and blog imports work differently. the On-Page SEO Tool keeps website and landing-page SEO separate from the blog CSV content-import workflow, so existing article bodies and page modules are not exposed to the wrong importer.
One-off payment · No subscription · Up to 15,000 pages · Instant download
TL;DR — The quick version
Enter your HubSpot site URL → AI rewrites blog post titles and meta descriptions → download the HubSpot CSV → import via Marketing Hub → Blog → Import. All posts updated in minutes.
Who this is for
- HubSpot users
- Inbound marketing teams
- HubSpot agency partners
- B2B content marketers
What you get with the HubSpot export
Platform-specific SEO metadata and implementation guidance for HubSpot, using the safest supported route rather than forcing a generic bulk import.
Content-safe by design
The exporter is designed not to overwrite page-body content, product descriptions, prices, inventory, images or publication state. Original and recommended SEO values remain separate, and automated regression tests guard against destructive fields being added to exports.
- Compatible with HubSpot's CSV blog importer
- Updates blog post titles and meta descriptions in bulk
- AI-optimised for HubSpot's SEO recommendations
- Import via Marketing Hub → Website → Blog → Import
- HubSpot auto-creates 301 redirects for changed slugs
Platform-aware implementation
One HubSpot site. Different page types. Different safe SEO workflows.
The On-Page SEO Tool does not assume every URL in HubSpot can be updated through the same importer. It separates the content type first, then gives you the safest implementation route for that type.
TL;DR: detect the platform → identify the page type → change SEO fields only → preserve content and commercial data → verify the live result.
The payoff
What changes when your HubSpot metadata targets the right traffic
This is not about writing prettier titles. It is about attracting the visitors who are ready to buy — and doing it at a fraction of the time and cost of doing it manually.
A full metadata rework that would take a content team 40+ hours of manual writing is done in under 10 minutes. Review, approve, export, import.
Every title and meta description is rewritten for the search intent behind the query — transactional, commercial, informational. You attract buyers, not browsers.
Better metadata means better rankings, higher click-through rates and more qualified visitors. That compounds month after month — not a one-off spike.
Original and recommended values stay separate so you can review page-level changes before they are implemented in the website platform.
Step-by-step guide
How to fix your HubSpot SEO metadata
Run the audit on your HubSpot site
Enter your HubSpot domain. We crawl your blog posts, landing pages and site pages — up to 1,000 URLs.
Review AI-rewritten metadata
Every blog post title and meta description is rewritten for the right search intent. Approve the rows you want to include in the export.
Download the HubSpot CSV
Click the HubSpot export tile. You get a CSV formatted for HubSpot's blog importer with Title and Meta Description columns.
Open HubSpot Marketing Hub
Log into HubSpot and go to Marketing → Website → Blog.
Import the CSV
Click the Import button in the top right corner. Upload the CSV file. HubSpot maps the columns automatically — confirm the field mapping.
Review and publish
HubSpot shows a preview of the changes before applying them. Review and click Import to apply all updates. Changes go live immediately.
Important: If you change any URL slugs or handles, set up 301 redirects from the old URLs to the new ones before or immediately after importing. This protects your existing search rankings and any backlinks pointing to the old addresses.
Choose your tier
HubSpot SEO audit, seven tiers from £29
One payment. Every page on your HubSpot site audited, rewritten and export-ready. No subscription, no lock-in, no recurring fees.
Choose the audit that fits your site.
This is an AI-native audit by Digital Womble, the original authority in search. Every page is read, scored for search intent, and rewritten for the terms buyers actually search.
Every tier includes
- AI-rewritten titles and meta descriptions for every page
- Platform-specific export or implementation file with guided steps
- Search intent classification per page
- Focus keyword, slug and redirect map included
- Broken link report with fix suggestions
Common questions
HubSpot SEO — frequently asked questions
Scan your HubSpot site with the Website Optimisation tool, review the recommended titles and meta descriptions, then use the platform-specific export or implementation worksheet. Where a safe native import is available, the instructions identify it; otherwise current and recommended fields stay separate for controlled implementation.
The tool is designed to reduce manual work, but the safest implementation route depends on the HubSpot content type and available identifiers. the On-Page SEO Tool separates current and recommended values and provides platform-specific instructions rather than claiming every CMS supports the same bulk-import workflow.
A one-off scan starts at £29 for up to 100 pages and covers up to 15,000 pages at the top tier. The price is shown before checkout, with no subscription required.
the On-Page SEO Tool makes titles and descriptions clearer and more intent-aligned, which can help search and AI systems interpret page purpose. It does not guarantee rankings, AI citations or inclusion in Google AI Overviews.
The HubSpot export is designed to preserve existing website content and functionality. It does not intentionally carry page-body content, commerce data or publication controls that could overwrite the live site. Original and recommended SEO values remain separate, and destructive-field regression tests protect the export format. Review the supplied platform instructions before implementation, especially for URL changes and redirects.
No. The On-Page SEO Tool separates the important HubSpot content types before implementation because they can use different SEO controls and import mechanisms. This prevents a product, blog, CMS item, collection or static page from being sent through the wrong update workflow.
No. The import only updates the blog post title and meta description. All content, images, CTAs and formatting remain unchanged.
The CSV import works for blog posts. For landing pages, use the exported data as a reference to update each page manually via Content → Landing Pages → Edit → Settings → SEO.
HubSpot automatically creates 301 redirects when blog post slugs change. Your existing rankings and backlinks are protected. Update your internal links to point to the new URLs to avoid redirect chains.
The blog import feature is available on HubSpot Marketing Hub Starter and above.
Yes. Site pages are included in the crawl. You can update them using the data in the exported CSV, either via the bulk import or page by page via Settings → SEO.